he's got to address that likability deficit. the probable problem is, debates aren't all the best forum for that. they're good as showing you're knowledgeable but not connecting with voters. also the 47% quote. obama needs to address it -- he needs to address it firmly and get it behind him. >> and make americans think he cares about all of them. >> if you were out there with this quote saying half the country won't vote for you. you've got to address that and get it behind you. romney has more work to do. because he's down. >> right. what about president obama, what does he have to do? >> president obama is sitting on a lead. he's looking good. the race seems like it has broken. his strategy will be to sort of play defense. not make any mistakes, play it very safe. he's got to stick to the strategy, which is emphasize the positives in the last four years and do what he's been doing, attack romney, attack him on that 47%. the other thing obama has to do, he's done a little bit but he hasn't to a certain degree is lay out specifi